I busted out Hormozi's $100M Leads book to level up on a short flight back home today.
In the Warm Outreach section he drops a conversation framework that is super simple.
It's called A-C-A and here's what it means:
A: Acknowledge what they said and restate it
C: Compliment them on whatever they tell you
A: Ask another question that leads closer to your offer
What are your favorite outreach frameworks?
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